Market Entry Strategy (Precision Engineering)
We assisted this international leader to relaunch its products in the German market
Our client was a leading manufacturer of pressure relief valves and rupture discs for international chemical, pharmaceutical, and food processing industries. They approached our company when they wanted to set up a sales office for the first time in the German market and we were asked to develop a marketing plan to support this. This plan involves the following: Branding and Value Proposition for the German market, Technical PR Campaign to build awareness and generate leads, Database development, Event/Seminar marketing, and Online marketing.
The company implemented this plan in full and we were engaged in follow-up projects involving the development of multi-lingual training materials for its customers across Europe.