Market Entry Strategy (Precision Engineering)

We assisted this international leader to relaunch its products in the German market

Our client was a leading manufacturer of pressure relief valves and rupture discs for international chemical, pharmaceutical, and food processing industries. They approached our company when they wanted to set up a sales office for the first time in the German market and we were asked to develop a marketing plan to support this. This plan involves the following: Branding and Value Proposition for the German market, Technical PR Campaign to build awareness and generate leads, Database development, Event/Seminar marketing, and Online marketing.

Result

The company implemented this plan in full and we were engaged in follow-up projects involving the development of multi-lingual training materials for its customers across Europe.

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Market Entry Strategy (Precision Engineering)