Market Entry Strategy (Medical device)

We developed a marketing strategy for a next-generation product into the European market for this Canadian medical devices company

We were engaged by an international medical device company to assist with market research, their route-to-market strategy, and key opinion identification for a next-generation medical device. Our work in total spanned over 6 months, involved both secondary and primary research, and made a valuable contribution to the market entry strategy of the product. Our research identified target distribution partners across Europe. In addition, we identified and profiled a list of the top 10 clinicians in the specific clinical application area in both the UK and France which allowed the company to subsequently make approaches.

Result

Our work with this client took place approximately 6 months before regulatory approval was achieved for the European market. Today, the company has successfully introduced its device to some of the clinicians identified by our research and hopes to complete a number of channel agreements in the year ahead.

Customer Facts
Location
Industry
Results
%

Market Entry Strategy (Medical device)

Related Case Studies

  • Marketing Strategy (Medical Devices)

    We developed a European marketing strategy for this orthopaedic medical device manufacturer This orthopaedics device manufacturer approached us to assist with the development of a European marketing strategy for a next-generation device. The strategic process involved many aspects including a detailed competitor analysis, product messaging, and finally a European channel…

    Read More

  • Marketing Implementation (Healthcare IT)

    We launched and managed the marketing of this Healthcare IT solution in 3 European markets Over a 12 month period, IMS worked with a Healthcare IT  start-up company, in the completion of a feasibility study, progressing to full market launch. Our client had strong clinical expertise but lacked marketing know-how and…

    Read More

  • Marketing Implementation (Data Communications)

    We planned and fully managed the implementation of marketing campaigns on a pan-European basis for this US Data Communications Multinational This global data communications company with a US headquarters had no European marketing offices and sought the services of our company to plan and implement a wide range of marketing…

    Read More